Success Tips

3 Creative Ideas for Better Open Houses

February 6th, 2022
Unless you’re new to the industry, real estate professionals are accustomed to working an irregular schedule. Even the most seasoned pros are often showing homes on Saturday mornings, but this aspect of the job doesn’t need to be a huge...

How to Attract Motivated and Talented Real Estate Professionals

October 29th, 2021
Broker/owners often struggle to attract talent and retain those top performers for years to come. Many brokerages aren’t doing everything they can to attract and retain the best talent. You can stand out from the competition and get the best...

Real Estate Teams: Get Ahead of the Great Resignation

November 9th, 2021
If you’ve been following the news at all, you’ve likely seen headlines about the Great Resignation. The Bureau of Labor Statistics recently stated that some 4.3 million people quit their jobs in August alone, and a Joblist report found that...

Frenzies and Bidding Wars: Leaders Share Tactics to Win in the Post-Pandemic Market

November 17th, 2021
After a year that relied heavily on Facetime rather than actual face time, real estate professionals are wondering what they should expect in 2022’s post-pandemic market. As market dynamics continue to shift, leading brokers shared how they’ve been planning for...

The ABCs of Online Lead Management

November 23rd, 2021
For decades, real estate agents have been gathering leads from face-to-face events and referrals. With consumers going online in record numbers today, many agents aren’t all that excited about changing their strategy for securing online leads. But if you don’t...

6 Ways to Build Your Brand as a Real Estate Agent

December 8th, 2021
You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever stop to think about your brand? As a real estate agent, you are your brand; your brand is defined by...

5 Ways to Maximize Your Instagram Strategy for Luxury Real Estate Leads

December 23rd, 2021
Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads. The good news is that luxury real estate professionals are no longer limited by who they know...

Thoughts on Leadership: Celebrating Mary W. Jackson

February 27th, 2022
Last week, we showcased my good friend Johnnie Johnson and his book “From Athletics to Engineering: 8 Ways to Support Diversity, Equity and Inclusion.”  The week before, we talked about Russell Wilson and his philosophy on what it takes to...

Register: How to Save on Tech Expenses by Choosing the Right Product

October 30th, 2021
What: Technology can help support brokerage offerings, but real estate professionals should choose wisely before investing in tech solutions. The wrong move can not only have negative repercussions on your business’ productivity and efficiency, but it can also result in...

How To Win Listings With Photos You Haven’t Taken Yet

November 9th, 2021
The pandemic has brought about changes to our industry on so many levels, including a few benefits that have come as a surprise. I’ve previously written about the unexpected benefits of remote closings, so now I’d like to share the...
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