Lead Generation

The ABCs of Online Lead Management

November 23rd, 2021
For decades, real estate agents have been gathering leads from face-to-face events and referrals. With consumers going online in record numbers today, many agents aren’t all that excited about changing their strategy for securing online leads. But if you don’t...

How Past Clients Lead to Future Business

December 3rd, 2021
What kind of score do you give yourself when it comes to nurturing past clients? Strengthening these relationships will place you ahead of the competition and set you up for continued success. It’s baffling trying to understand why agents pay...

3 Strategies for Holiday Lead Conversion

December 5th, 2021
You’ve probably heard this a lot since you first started in the industry: real estate is a relationship business. The pathway toward building relationships with prospective clients is forged through engaging and showcasing your value as a real estate professional....

Tracking and Measuring Critical Data Is Key to Reaching Your Goals

December 17th, 2021
As we jump into 2022, we need to take a deep look into what worked and what didn’t in 2021. Every successful top-performing agent and team that Workman Success Systems coaches has two things in common: they track the critical...

Follow the Money: New Leads vs. Database

January 26th, 2022
Any successful real estate agent will tell you that their best source of leads exists within their own database. This was discussed during RISMedia’s Real Estate’s Rocking in the New Year virtual session, “New Leads vs. Database: How to Focus...

Standing Out With Custom Real Estate Tech

October 25th, 2021
Propertybase Drives Georgia Brokerage’s Tech-Forward Revamp After almost half a century in real estate, it’d be easy for Augusta, Georgia-based Meybohm Real Estate to rest on its laurels. With 340 agents and five offices, the brokerage caters to clients in...

5 Tips for Using Email Marketing to Turn Leads Into Listings

March 7th, 2022
All real estate professionals know, your lead generation is only as good as the quality of your leads. Without a precise lead generation strategy intentionally targeting your ideal clients, you very well could be wasting time, effort and money catching...

7 Proven Ways to Simplify Lead Generation and Double Your Income

October 26th, 2021
Lead generation in real estate is overcomplicated. Everyone wants to “get the lead,” and perhaps each agent feels that an online lead or a paid lead is a more qualified and ready buyer or seller. Let’s face it; most aren’t,...

Local Politics and Your Real Estate Business

March 13th, 2022
All politics is local. All real estate is local. Doesn’t that mean that all real estate is politics? Maybe not, but the spheres and relationships that define both often mean they interconnect and overlap. Decisions by county or municipal policymakers...

Our New (Virtual) Reality: Lead Generation in a Digital World

November 2nd, 2021
The COVID-19 pandemic caused a wave of innovation in the real estate industry. Those who were able to rise above the challenges were the ones who initially elevated their virtual capabilities. Since then, virtual lead generation strategies have proven themselves...
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