Institute for Luxury Home Marketing

5 Real Estate Vocabulary Shifts for Higher Perceived Value

January 27th, 2022
With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win customer conversions. Your potential clients are flooded with marketing campaigns...

The Institute: February Luxury Market Report

March 3rd, 2022
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current statistics for the luxury market in North America...

4 Networking Ideas to Expand Your Reach

March 10th, 2022
Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may work exclusively in your home or from your vehicle as...

Texas REALTORS® Chooses Lone Wolf Transactions as Member Benefit

March 10th, 2022
Texas REALTORS® has announced that it is able to provide uninterrupted access to Transactions (zipForm Edition), Lone Wolf Technologies’ transaction management tool, to its 145,000 members as a state member benefit. Transactions gives members access to Texas forms, checklists and...

The Institute: March Luxury Market Report

April 7th, 2022
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current statistics for the luxury market in North America...

Top 4 Books Every Luxury Real Estate Professional Should Read

April 14th, 2022
As a luxury real estate professional, you’re always looking for ways to differentiate yourself and stand out to potential clients, which requires you to understand the fundamentals of sales, the needs of your affluent clients, and the ability to motivate...

Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot

April 21st, 2022
The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also need to come off as personable and approachable. Your professional...

ERA Team Leader Recognized by The Institute for Performance in Luxury Real Estate

May 5th, 2022
Lori Penney, leader of Team Blue at ERA Key Realty Services in Wilmington, earned The Institute for Luxury Home Marketing’s Million Dollar GUILD recognition for experience, knowledge, and expertise in million-dollar and above residential properties, the company has announced. Penney...

15 Descriptive Words to Use When Selling a Luxury Home

May 12th, 2022
As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in the luxury market, such as furniture staging, adequate lighting, and...

Set the Mood with Luxury Home Lighting Solutions

May 19th, 2022
When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Likewise, having proper external and internal lighting can make a...

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