CRM

Standing Out With Custom Real Estate Tech

October 25th, 2021
Propertybase Drives Georgia Brokerage’s Tech-Forward Revamp After almost half a century in real estate, it’d be easy for Augusta, Georgia-based Meybohm Real Estate to rest on its laurels. With 340 agents and five offices, the brokerage caters to clients in...

The Trend Toward Universal CRM Usage

November 17th, 2021
There’s a real estate paradox that brokerages are all too familiar with in 2021: Brokerages are providing more technology than ever to their agents, yet almost every tech tool—from customer relationship management (CRM) software to transaction management programs—feels and looks...

Is Your Real Estate CRM Working for You or Against You?

November 19th, 2021
Your real estate CRM is an important tool. When it works, it’s invaluable. If it doesn’t, it may stifle your progress. Here’s how you can ensure your real estate CRM is keeping your daily activities on track, so you can...

Prioritizing the Human Side of Real Estate With a Streamlined Tech Stack

December 15th, 2021
When it comes to technology and real estate, the term “disruption” gets thrown around a lot. At least that’s how Rogers Healy sees it. “Every day there’s a new technology company that’s going to take the world by storm,” says...

Moving Toward an ‘Antifragile’ Future

December 22nd, 2021
The companies that survived the peak months of the pandemic were the ones that adapted quickly to the changing conditions and continued to evolve as each phase of the virus brought new challenges. I’m reminded of the concept behind the...

Start the New Year Strong With a Powerful CRM

December 23rd, 2021
Using a customer relationship management system (CRM) is one of the best ways to succeed as a real estate professional. A good CRM will help you stay organized, track lead generation and ultimately, make more money. Here are three ways...

Fathom Realty Launches intelliAgent 2.0

January 25th, 2022
Fathom Realty has announced the launch of intelliAgent 2.0, the company’s next-generation proprietary, all-in-one technology platform designed to simplify all aspects of brokerage operations and agent transaction management. Accessible anytime, anywhere and on any device, intelliAgent 2.0. features an enhanced CRM...

Delta Media Launches CRM-based Digital Marketing Platform

April 5th, 2022
Delta Media Group has announced the upcoming launch of a next-generation, CRM-based, all-in-one digital marketing platform, available this fall. In September, Delta Media will launch its new DeltaNET 7 technology that leverages automation and artificial intelligence to create “the most...

Back to Basics—Nurturing Your Sphere of Influence

April 19th, 2022
It’s time to get back to basics and examine your business. Are you nurturing your sphere of influence? If not, it’s time to begin. To start, your sphere of influence (SOI) is a list or database of people you know....

Here’s Why It’s Time to Throw Away the CMA

April 20th, 2022
Despite innovation in nearly every other aspect of the real estate transaction—from online search to digital closings—the process of creating a comparative market analysis (CMA) hasn’t changed much in the last several decades. It remains a time-consuming and largely manual...
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