Our New (Virtual) Reality: Lead Generation in a Digital World

November 2nd, 2021
The COVID-19 pandemic caused a wave of innovation in the real estate industry. Those who were able to rise above the challenges were the ones who initially elevated their virtual capabilities. Since then, virtual lead generation strategies have proven themselves...

The Principles of Team Success, Part 2: Productivity

November 23rd, 2021
ICYMI: Last week, I talked about why it’s so important to identify a clear purpose for being in real estate and building a team—you must define your “big why” if you want to develop a successful business. Without a focused...

Work Following You Home? There’s a Plan for That

December 14th, 2021
For too many real estate agents and teams, the boundary between work and home is almost non-existent. We all know that life in this industry is different from your typical nine-to-five, that sometimes the hours will be long or late....

2022 Home Design Trends That Will ‘Wow’ Homebuyers

January 3rd, 2022
It seems like it was just yesterday when people were downsizing their homes, gravitating towards properties with public communal spaces and fawning over open floor plans. But today? The pandemic has changed all of that. Not only are more people...

Thoughts on Leadership: What It Takes to Win

February 6th, 2022
Last week, we spoke about being obsessed with winning, and how author and elite athletic coach Tim Grover explained that the greatest champions all possess that insatiable drive to achieve victory. The concept reminds me of another fantastic business book...

Four Ways Real Estate Team Leaders Can Overcome Leadership Loneliness

May 17th, 2022
As rewarding as it can be to lead your own real estate team, it can be lonely at the top. You may be surrounded by people, but they may not be able to fully appreciate the unique challenges of leading...

Ways to Keep Your Staff Engaged, Happy and Productive During the “Great Resignation”

November 4th, 2021
If you’re a brokerage leader worried about “The Great Resignation,” you’ve got a lot riding on keeping your staff engaged, happy and productive through one of the most difficult market disruptions the industry has seen. After all, your agents’ success,...

Communicate More Value and Win More Business

November 23rd, 2021
“If you add more and better value than your competitors, you will get hired and attract more clients for life.” I will never forget Dave Johnson, my father, teaching me this while taking me out on sales calls when I...

Team Kick-Off Strategies to Launch in 2022

December 14th, 2021
Being a leader of a team, regardless of how big or small, requires that you create an environment for success for all agents by creating a business plan and implementing strategies for 2022 that will make it your best year...
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