Business Planning

Optimize YouTube for Your Real Estate Marketing

October 27th, 2021
At a time when video content is at a premium, an agent’s marketing strategy can’t be complete without developing a presence on YouTube. With more than 288 million daily users, according to Statista,  YouTube provides several benefits for your branding...

Increase of Smaller, Affordable Homes Means Big Opportunity for Agents

November 8th, 2021
Good news for agents working with first-time homebuyers on a budget: after nearly two years of ultra-low inventory and rising property values, small, affordable homes are starting to hit the market at a steady rate. According to a recent article...

Building a Strong Reputation With Brand-Name Recognition

November 15th, 2021
Max Rea Broker/Owner, RE/MAX Excel Schofield, Wisconsin https://the-team-to-trust-101895720.remax.com/ Region served: Central Wisconsin Years in real estate: 18 Number of offices: 1 Number of agents: 45 Best advice for new agents: Work your sphere of influence when you’re starting out. Favorite...

Communicate More Value and Win More Business

November 23rd, 2021
“If you add more and better value than your competitors, you will get hired and attract more clients for life.” I will never forget Dave Johnson, my father, teaching me this while taking me out on sales calls when I...

Focus Your Team on the Right Calls: Servicing vs Prospecting

December 7th, 2021
For the most part, real estate agents pride themselves on providing exceptional service to their buyers and sellers—so much service that they end up failing themselves by not keeping their pipeline full. They over-service their transactions in some cases and...

Emphasizing Face-to-Face Communication

December 20th, 2021
Jim Sparkman Principal Broker/Owner Mark E. Farrow Broker/Owner HomeSmart Realty Group Salem, Oregon www.hsmartrealtygroup.com Region served: Northwest Oregon, Willamette Valley, Portland Metro Years in real estate: Jim: 16; Mark: 25 Number of offices: 9 Number of agents: 355 Must-have technology...

Avoid Burnout by Investing in Yourself

January 4th, 2022
Picture this: You’re a high-producing agent closing over 50 deals a year. Your family is well provided for, and your clients are raving fans. But you’ve got no time for what’s most important to you, and you worry that if...

Ready for Anything: How a Culture of Collaboration Keeps Vanguard Properties Flexible

October 28th, 2021
Frank Nolan President Vanguard Properties, a member of Leading Real Estate Companies of the World® San Francisco, California www.vanguardproperties.com Region served: San Francisco Bay Area Years in real estate: 21 Number of offices: 16 Number of agents: 500 Who has...

Growing Pains: 6 Winning Behaviors for Massive Team Growth

November 9th, 2021
Very often, team leaders tell me they started their teams and made so many mistakes in the beginning. Fast forward and they are trying to scale and grow, and it might not be happening fast enough or happening at all....

Curbio, Uber and the Great Contractor Labor Shortage

November 16th, 2021
I was not surprised when Zillow announced plans to slow its pace of home-buying, partially due to “operating within a labor-and supply-constrained economy inside a competitive real estate market, especially in the construction, renovation and closing spaces.” Said more plainly,...
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