Business Model

How to Create a Customized Tech Approach that Supports Your Agents

October 20th, 2021
Shawna Alt grew up in the real estate business, having watched her mother run her own company. Even though she didn’t initially have the desire, she found herself following in her mother’s successful footsteps. After graduating from the College of...

Top 5 Reasons Agents Leave and How to Improve Retention

November 10th, 2021
One of the questions every growth-oriented brokerage needs to ask itself early on and often is, “Why do agents leave their current brokerage?” When the answers come, leaders need to contemplate those answers with a real sense of openness and...

The Importance of Being Together in a Virtual World

December 2nd, 2021
Like nearly all other businesses, brokerages have been deeply impacted by the shift to virtual life during the pandemic. Houses are increasingly shown—and even sold—without the buyer ever setting foot in the home. The National Association of REALTORS® recently reported...

Goal-Setting Strategies to Start the New Year Strong

December 31st, 2021
If you want to succeed in business and in life, you need to set goals and then do everything in your power to achieve them. Here are some proven strategies to help you FOCUS and set SMART goals to start...

United Real Estate Named Fastest-Growing Franchise in America

October 20th, 2021
United® Real Estate has been recognized as one of America’s largest and fastest-growing franchise organizations in the Franchise Times Top 400. United topped the ranking as No. 1 Fastest-Growing in both unit percentage (42.1% increase from the year prior) and...

Zillow Sells 2,000 Homes to Controversial Investment Firm

November 10th, 2021
Zillow has reportedly taken the first steps in unloading its unprofitable backlog of i-Bought homes. According to the Wall Street Journal, the real estate giant agreed to sell 2,000 homes to rental investment firm Pretium Partners. After announcing an end...

Building a Winning Brand, But Where to Start?

December 7th, 2021
We often hear that when it comes to building a successful business, branding is one of the most important aspects. And not only that, but if done right, powerful branding can also do parts of the selling for you. Undoubtedly,...

Cover Story: Building a Powerful Business Engine

January 3rd, 2022
Josh Harley, founder and CEO of Fathom Holdings, is on a mission to modernize the real estate transaction for agents and clients alike. “My vision for Fathom is to provide agents with the greatest value of any other brokerage in...

How a Personal Approach Helped BHGRE Agents Create More Business

October 21st, 2021
How Supporting Agents Can Provide Boost Consumer Loyalty Rates Randy Coffman President Better Homes and Gardens Real Estate (BHGRE) Wine Country Group Sebastopol, California | www.winecountrygroup.com Region served: Sonoma, Napa, Mendocino and Lake Counties Years in real estate: 35 Number of...

Less Office Space Opens Doors for Business Development, Brokers Say

November 11th, 2021
It’s hard to argue that remote work isn’t here to stay. Debates regarding the future workplace paradigm are lined with companies figuring out how often employees will need to report to an office even as the pandemic wanes. Real estate...
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