The Institute for Luxury Home Marketing

Agent-to-Agent Referral Strategy for Second-Home Buyers

June 9th, 2022
In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there was a stock of more than 7.5 million second homes...

The Institute: October 2021 Luxury Market Report

November 2nd, 2021
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current statistics for the luxury market in North America month-over-month, as...

How to Organically Capture Luxury Real Estate Leads

November 11th, 2021
Wouldn’t it be nice if warmed up leads fell right in your lap? Although it sounds too good to be true, it’s possible when you have a great digital marketing strategy working behind the scenes. Acquiring luxury real estate leads...

How to Prepare for a Luxury Real Estate Listing Appointment

November 18th, 2021
So you’ve landed your first luxury listing appointment—now what? Meeting with prospective clients—especially ones at a higher price point you may have never worked in before—is intimidating, to say the least. Your listing appointment is their time to ask you...

The Power of Strategic Partnerships in Luxury Real Estate

December 16th, 2021
How often do you spend time networking with luxury professionals outside of the real estate industry? We’ve all heard the phrase “It’s not what you know, it’s who you know,” and in today’s competitive luxury real estate market, that sentiment...

5 Ways to Maximize Your Instagram Strategy for Luxury Real Estate Leads

December 23rd, 2021
Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads. The good news is that luxury real estate professionals are no longer limited by who they know...

How to Build Trust with Your Affluent Clients

February 17th, 2022
Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes are highest, a real estate professional’s reputation is crucial to attracting the best clients and listings...

The Luxury Review 2021: The Impact of Falling Inventory Levels

February 23rd, 2022
The 2021 luxury real estate market will be recognized as one of the strongest years for luxury home sales. Driven by high demand and falling inventory levels, prices and sales outpaced an already strong year in 2020. The Institute analyzes...
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