Real Estate Career

How to Prepare for a Luxury Real Estate Listing Appointment

November 18th, 2021
So you’ve landed your first luxury listing appointment—now what? Meeting with prospective clients—especially ones at a higher price point you may have never worked in before—is intimidating, to say the least. Your listing appointment is their time to ask you...

Change the Course of Your Real Estate Career in Just 100 Days

January 7th, 2022
The new year means a fresh start. For some, that means setting goals and getting after them. For others, it may mean shifting something in their life to achieve success. The first 100 days of any new undertaking are vital...

How to Showcase Your Open House on Facebook and Instagram Live

November 21st, 2021
Facebook Live is a tool that connects broadcasters to their fans to enable real-time broadcasting, empowering the world to create, share and connect around live moments. The interactive elements of Facebook Live help broadcasters receive real-time feedback from their fans,...

Secret Vocabulary Tips to Build Relationships With the Affluent

March 17th, 2022
To better serve potential clients with their real estate needs, you need to leverage effective luxury real estate marketing strategies. You not only need to appeal to them, but you also must show them why you’re the right real estate...

How an Inverse Mentorship Benefits Everyone

November 22nd, 2021
Six years ago, when real estate agent Evan Roberts earned his license and started in the business, he realized he needed to learn tricks of the trade beyond his course. “You have more complex transactions,” said Roberts, “and you really...

The Principles of Team Success, Part 2: Productivity

November 23rd, 2021
ICYMI: Last week, I talked about why it’s so important to identify a clear purpose for being in real estate and building a team—you must define your “big why” if you want to develop a successful business. Without a focused...

Old-Fashioned Service Can Power Your Team’s Success

November 23rd, 2021
Robby Brady grew up amid the glorious mountain greenery of northwest South Carolina—a region the locals call, “upstate,” rife with scenic hiking trails, waterfalls and views of the Appalachians—so it is perhaps not surprising that he graduated from Clemson University...

How to Earn More Referrals This Holiday Season

November 28th, 2021
 Thanksgiving and Black Friday are now in our rearview mirror! Hanukkah starts today, and with Christmas and New Year’s right around the corner, now is the perfect time to reach out to your clients. Without regular touches, former clients...

What the New Digital Real Estate Customer Really Wants

November 29th, 2021
Today’s new breed of digital real estate customer is technology savvy and digitally focused. They have so much information at their fingertips, and they use it to their advantage before they ever consider contacting you. With nothing more than a...

3 Strategies for Holiday Lead Conversion

December 5th, 2021
You’ve probably heard this a lot since you first started in the industry: real estate is a relationship business. The pathway toward building relationships with prospective clients is forged through engaging and showcasing your value as a real estate professional....
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