Real Estate Brand

6 Ways to Build Your Brand as a Real Estate Agent

December 8th, 2021
You know that successful businesses, big and small, have distinct brands that are memorable and instantly recognizable—but did you ever stop to think about your brand? As a real estate agent, you are your brand; your brand is defined by...

Coldwell Banker Egypt Launches Franchise Program

December 8th, 2021
Coldwell Banker Egypt marks the 20th anniversary of its founding, and as part of those festivities is launching a new franchise program in Egypt. Looking toward Egypt’s future, the Franchise Program is designed to empower youth and provide job opportunities,...

New Fathom Academy to Provide Brokerage-Wide Training

December 9th, 2021
Fathom Realty, LLC recently introduced Fathom Academy, a new enterprise-wide learning management system to boost the company’s robust training and collaboration offerings across Fathom Realty and all of Fathom’s business units. Powered by Docebo®’s AI-powered e-learning software, Fathom Academy gives...

LeadingRE Expands Member Services Team

December 14th, 2021
Chicago-based Leading Real Estate Companies of the World® (LeadingRE) has expanded its Member Services team, with the addition of Tamara McHugh and Keith Spriggs, CRP, both in the role of vice president, Business Solutions. In their new roles, McHugh and...

A Mindset for Thriving in Uncertain Times

December 15th, 2021
A good place to start is with a bit of reflection on what we’ve learned. We may reflect wistfully on life and business pre-pandemic, but the reality is, we can never go back to 2019. The good news is that...

Weichert Real Estate Affiliates, Inc. Hosts Client Group Event

December 20th, 2021
Weichert Real Estate Affiliates, Inc. held its annual Premier Client Group (PCG) event last week at Fontainebleau in Miami Beach. The event welcomed owners from the top 30 Weichert® franchised companies in the national system—based on their 2020 production—for a...

Weichert Announces LiveWell Benefits Program

October 26th, 2021
Weichert, REALTORS® has announced a new benefits program that offers its sales associates nationwide access to comprehensive health and wellness plans, including medical, dental, vision, term life insurance and more. Available to associates from Weichert’s company-owned offices as well as...

Thoughts on Leadership: Happy Holidays

January 2nd, 2022
Each year around this time, I think about St. Nick and what a wonderful leader he is and always will be. Wondering about the reasons why? Let’s list a few: Motivation: A great leader is highly motivated and can motivate his...

Pat Poole Promoted to SVP of Member Services at LeadingRE

October 27th, 2021
Chicago-based Leading Real Estate Companies of the World® (LeadingRE) announced that it recently promoted Pat Poole to senior vice president, Member Services/North America. In this newly created role, Poole leads the network’s U.S. member-facing team of vice presidents, Business Solutions,...

Intelligent Tech is the Key to Building Your Brand

May 27th, 2022
With more than 20 years’ experience in the real estate industry, I have managed luxury brands and helped agents develop their personal brands. It is a delicate art. Each agent must create their individual style that incorporates their unique personality,...
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