Marketing

Investing in Strong Personal Interactions

August 6th, 2018
In the following interview, Tommy Brigham, chairman and founding partner of ARC Realty, a member of Leading Real Estate Companies of the World® (LeadingRE) in Birmingham, Ala., discusses marketing, recruiting, referrals and more. Region Served: Greater Birmingham, Montgomery and Wetumpka...

CEO Exchange Keynote: Leadership, in Every Sense of the Word

September 9th, 2018
Credit: PlanOmatic Against a backdrop of changing consumer preferences, technology and shifts in Washington, brokerages are navigating new territory—one where the customer experience is tops, and creativity, inclusiveness and leadership are non-negotiables for success. For Paul Boomsma, CEO of the...

Berkshire Hathaway HomeServices: Marketing Is a Digital Reimagining of an Enduring Brand

September 27th, 2018
During a 2013 interview held in Omaha, Neb., Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., said the eponymous real estate brand would prosper for years to come. “Berkshire Hathaway wants to be in businesses that are enduring,” he...

How to Make Your Luxury Listing Stand Out

October 9th, 2018
The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers....

Infographic: Home-Buying for Members of the Military and Veterans

June 3rd, 2018
Compared to the average buyer who has not served, homebuyers in the military are positioned to purchase in unique ways, according to the 2018 Veterans & Active Military Home Buyers Profile, recently released by the National Association of REALTORS® (NAR):...

Social Media Mistakes to Avoid at All Costs

June 10th, 2018
The rise of social media in the 21st century has completely changed our lives. It’s the perfect combination of salty and sweet; such a necessary evil. And of course, social media comes with a plethora of mistakes to go with...

Window to the Law: TCPA and Texting

June 28th, 2018
Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® (NAR) to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily...

Are You an Industry Newsmaker—or Know Someone Who Is? RISMedia’s 2019 Newsmaker Nominations Now Open

July 1st, 2018
RISMedia is accepting nominations for the Class of 2019 Real Estate Newsmakers, individuals who are making newsworthy contributions to the residential and/or commercial real estate industries, and positively affecting real estate professionals and the consumers and communities they serve. NOMINATE...

How American Home Shield® Is Changing What It Means to Be the Industry Leader

July 6th, 2018
Editor’s Note: The following is an advertising supplement that was published with the May issue of RISMedia’s Real Estate magazine. Measuring Up: Elevating the American Home Shield Customer Experience Through People, Tools and Technology American Home Shield (AHS®) is always...

HomeServices of America: National Resources, Local Expertise Deliver Seamless Service for Real Estate Consumers

July 6th, 2018
Editor’s Note: The following is an advertising supplement that was published with the June issue of RISMedia’s Real Estate magazine. There’s a unifying focus that runs through every firm that comprises the HomeServices of America family of companies, a shared...
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