Baby Boomer Homeowner

Boomer, Millennial Homeowners to Drive Remodels Over Next Decade

March 1st, 2017
Generational shifts are set to give rise to more investment in remodeling, as baby boomer homeowners adopt accessible living, Gen Xer homeowners complete put-off projects and millennials become homeowners, according to a recently released report by the Harvard University Joint...

Homebuilders Are Betting on Baby Boomers

February 1st, 2017
(TNS)—Aging baby boomers don’t get any love from the consumer products sector. All the mainstream advertising is pitched toward 20- and 30-somethings. The only nod we boomers get is from hearing aid manufacturers and erectile dysfunction drugmakers trying to stiff...

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